Upgrade to behavior-based emailing

Marketing Automation Feature – Automation

Automation is the key selling feature of SharpSpring truly making it a silent selling-machine. Using the visual workflow builder, dynamic lists, triggers, filters, lead scoring and more, you will be able to create dynamic automations that will send emails and sell for you while you sleep. The dynamic features ensure that your prospects get sent down the right path for them, and thus will increase your bottom line. Scroll over the images below for a more in-depth look at the automation features.

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Multiple Device Tracking

  • – SharpSpring recognizes and tracks all various devices
  • – Smartphones, desktops, laptops, tablets, etc.

Visual Workflow Builder

  • – See the buyer’s journey with the visual workflow builder
  • – Point and click to build automation tasks with branching logic
  • – Combine tasks and action groups to create specific
    touchpoints on your lead’s path to conversion

Dynamic Lists

  • – Create automatically updated dynamic lists
  • – Then, launch powerful behavioral-based customer segmentation
  • – For example – keep a list of every lead who is interested in a
    specific set of products, comes from a specific location, has
    visited a specific page, and has visited your contact page
    but not yet purchased

Trigger and Filters

  • – Keep the buyer’s journey in motion with triggers and filters
  • – Triggers kick off your workflow to segmented users
  • – Filters further segment and target leads based
    on their specific actions and interests.

Postback Data and 3rd-Party Integration

  • – Pass SharpSpring data to your application or database of choice by simply adding a Postback URL.

Lead Nurturing

  • – Automate drip email campaigns to continually engage
    leads early in the sales process
  • – Educate leads and stay top of mind as they move the customer journey
  • – Notify sales team when leads are ready to buy

Leverage Personas

  • – Build out your buyer personas using a customizable template
  • – Create emails and landing pages that resonate with each persona
  • – Segment each persona to deliver ultra-personalized content 

Lead Scoring

  • – Focus your sales team on hot prospects
  • – Score leads based on engagement
  • – Increase or decrease scores based on activity
  • – Increase or decrease scores based on demographic
    characteristics that fit your sales model

Email and Text Alerts

  • – Trigger a workflow to send internal contacts, like sales, email
    and text notifications when something interesting happens.
  • – Receive actionable data and react accordingly all via your email

Abandoned Shopping Cart

  • – Automatically email/follow up with leads that don’t complete purchase
  • – Turn abandoned shopping carts into redeemed transactions.


Personalized emails convert to sales. Send personalized and relevant emails to your leads without the need for coding. Swap out entire phrases, images and offers using an intuitive interface – all based on what you know about your contacts. The result: emails that truly convert.


Engage your visitors with content designed just for them, without the need for a developer. Simply right-click to swap out images, headlines and body text. Build a single page that resonates with multiple audiences based on who they are, what they like, and their behaviors.

Register for Our Webinar

If you’ve made it this far, you’ll get so much out of our webinar. Jump on our next webinar to see SharpSpring in action and ask us your questions!

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