Marketing automation

Email, webinars, chat bots, sales funnels and more

We Know What Works

Marketing automation is a tool used to marry the duties of a marketing team and a sales team, to save you time and money. Emails will be sent to your clients, and based on responses and activity to forms or links in the email, a further chain of emails will send automatically to keep them engaged, and eventually turn your cold leads into sales!

This “work smarter, not harder” process frees you up to meet with clients, generate leads, close sales, but lets your email do the in between work and follow up for you. Through our partner, SharpSpring, we will analyze your results and manage adjustments as needed in order to generate as much revenue as possible.

We have also used marketing automation to automate certain internal business operations. Imagine being able to automate employee onboarding, employee training, or client onboarding? We have eliminated the back and forth process of collecting everything we need to onboard a new client into streamlined email automation! If you work with us, you will see firsthand the power of marketing automation in your onboarding process.

According to SharpSpring, 63% of companies utilizing Marketing Automation are outgrowing their competitors! Don’t get left behind! Let us help you grow your business through marketing automation today.

Why Marketing Automation

  • Generate more leads
  • Engage with leads throughout entire customer lifecycle
  • Close more sales

Why SharpSpring?

  • Simple and user-friendly
  • Powerfully engage leads
  • Multiple inclusions and integrations
  • Affordable – and no contracts!

Answers to Your Questions

What exactly is marketing automation?

Whether you realized it or not, you have likely signed up for an automated system multiple times, even recently. Have you ever filled out a form to “receive our newsletter”? That’s one way to enter into a marketing automated chain. This helps you generate leads, as only interested parties would enter their information. Once this form is filled out, a “thank you” email is likely sent with additional links and information for you to peruse. Depending on which links you click, a platform will launch the next chain of events in the marketing automation….{link to full blog/answer)

What kind of tasks can I do marketing automation?

Most people familiar with marketing automation know that it involves sending emails. But that is merely the tip of the iceberg! Here are a few of the many things you can do:

  • Email marketing
  • Landing page creation
  • Cross-channel marketing campaigns
  • Lead generation
  • Segmentation
  • Lead nurturing
  • Lead scoring
  • Cross-sell and up-sell
  • Retention
  • Measure ROI
  • Content calendar
  • Social posting and scheduling

How is marketing automation different from just sending emails?

With most emailing platforms, all you can track is whether or not an email was opened – if that. Wouldn’t you like to know what your prospects are reading? With marketing automation, you can track which links prospects click on, how many times they open an email, and automatically update their lead score as they interact. This can lead to real conversations that lead to sales. Marketing automation does much more than this, as listed previously. Think of a strategic 5 to 7 email campaign that is pushing clients to a landing page where you can collect their information or sell them a product. That’s much more powerful than an email blast.

Am I ready for marketing automation?

This depends on the extent of your prospect list, how much time you are spending managing it, and your willingness to continue to do so. Marketing automation platforms are not replacements for your marketing or sales team, but there will enhance their experience and make it easier to track and close sales. If you are at a place in your organization where you are identifying, tracking and, engaging with individual buyers online, analyzing your lists, filtering leads based on engagement, and you’re doing it all without the help of a platform…then you’re ready for marketing automation! If that’s you then it sounds like it’s time to scale.

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