Marketing for Turf Companies

Digital Marketing Solutions for Your Turf Company

Marketing Strategies for Your Turf Company

There is a huge market for turf customers in the Southwest due to our arid climate and continually changing watering schedules. Droughts in California have made turf a much more viable option for customers over the years, not to mention the ease of care and maintenance.

We have experience working with various home improvement and energy efficiency clients and know we can help you with your marketing goals. We have found that not only are there turf customers out there to be found, but there are so many customers that need to be educated on the energy savings turf would bring to their home. They might want turf and just not know it yet!

With our experience building content-rich websites for your sector as well as factoring in omnichannel inbound campaigns, we can help you educate your prospects on why they should invest in turf for their homes. In the meantime we can provide aged energy data so you can close some sales and begin some new client relationships while your inbound campaign is rendering, so to speak.

Inbound campaigns, especially for the home improvement and energy sector, can see longer close-times because prospects are making quite the investment and want to do their research well. In any situation, the bigger the purchase, the longer it takes the customer to make a decision. This is why we provide aged data for you to purchase while we launch, test, and adjust your campaigns. Once you have some inbound leads or leads you’ve purchased, they will all go into your funnel so you will stay top of mind for when they are ready to purchase.

Ready to Grow Your Business?

Whether you are looking to upgrade or build a new website or jump straight into an inbound campaign strategy, we have a program that we are sure will fit your company’s goals. Read more about our options below or give us a call, we’d love to chat.

Don’t wait!

The artificial turf market is growing, and growing fast, and will continue to grow as consumers move toward more economical and ecological choices for their homes. As 70% of consumers researching for all home improvement projects are looking online, don’t fall behind.  

You need to invest in your online marketing strategy now in order to reach this expansive and growing market.


Annual Potential US Industry Growth Rate Over the Next 5 years


Global Turf Industry Growth Rate Over the Next 5 Years

Looking for More Insights?

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Our Services

The Bolt Goodly Process

We have a proven process we have created from scratch based on our own experience working with clients, as well as practicing tried and true methods from marketers that came before us. The Bolt Goodly Process consists of 5 steps, each with an outlined process created by us, so that we are consistent with our work and you can be confident in the value you receive from us.

1. Exploration and Immersion

  • Immerse ourselves in your business
  • Explain Bolt Goodly and our process

2. Strategy

  • 1 - Page Marketing plan
  • Action Items and Deliverables

3. Execution

  • Specialization
  • Velocity
  • Efficiency

4. Reporting

  • Transparency
  • Measure
  • Analyze

5. Optimize

  • Tactical Assessments
  • Pivots

Looking to get started?


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One Page Marketing Plan

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