Email isn’t dead! Emails are also now more automated than ever. While you may still write emails personally to family and colleagues, most organizations emails are carefully thought out, written in advance, and then sent automatically. This is called email, or marketing, automation.
Marketing is a big piece of how to generate more revenue, and marketing automation is the newest, most digitally advanced way to generate more leads, increase customer engagement, and improve performance measuring. Like most sales models, these steps then lead to closing sales and generating revenue.