Marketing Automation – Your Marketing Secret Weapon

by | Sep 6, 2019 | Marketing Automation | 0 comments

Marketing automation, in our opinion, is one of the secret weapons of highly successful marketing campaigns. There is simply no better way to guide different types of customers down the funnel to the eventual sale. The tools involved in this process can seem complex and impossible to use properly, and that’s where we can help.

Bolt Goodly

Bolt Goodly

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Marketing automation, in our opinion, is one of the secret weapons of highly successful marketing campaigns. There is simply no better way to guide different types of customers down the funnel to the eventual sale. The tools involved in this process can seem complex and impossible to use properly, and that’s where we can help.

What is Marketing Automation?

Marketing automation is the product of the new automation revolution. You may have heard politicians and business owners alike raving about automation and how robots are coming for your jobs, but in this case, automation is good.

It is simply using new technology to run marketing processes for you automatically over a period of time. This allows you to set up an entire month’s worth of marketing emails, triggers, sign-ups, and more in a single plan. This frees up a ton of time for you to spend focusing on growing your business and improving your services and connection to your customers.

Automating your marketing is one of the fastest-growing trends in marketing, and is why 77% of CMOs at top-performing companies indicate their most compelling reason for implementing marketing automation is to grow revenue. (Reference)

How Can Automation Help My Business?

According to a study performed by the State of Marketing Automation Benchmark in 2017, the most important ways automation helps businesses is by:

  • Optimizing productivity
  • Increasing marketing ROI
  • Improving campaign management
  • Acquiring more customers
  • Measuring performance
  • Aligning Marketing and Sales
  • Improving database quality

Let’s take a look at how our process can save you invaluable time and money:

Marketing automation is a tool used to unite the duties of a marketing team and a sales team into a single automated set of digital procedures.

For example, emails could be scheduled to be sent to your clients and based on responses to forms or links in the email, a further chain of emails will be sent automatically to keep them engaged and eventually turn cold leads into hot sales! This type of logic can be applied to your website and even social media to help you perform the work of a dozen employees in a fraction of the time.

This “work smarter, not harder” process frees time to meet with clients, generate leads, close sales, while your marketing automation tools go to work for you in the background.

Through our partner, SharpSpring, we will analyze your results and manage adjustments as needed in order to generate as much revenue and growth as possible.

We have also used marketing automation to automate certain internal business operations. Imagine being able to automate employee onboarding, employee training, or even new client onboarding? We have eliminated the back and forth process of collecting everything we need to onboard a new client into streamlined email automation! If you work with us, you will see firsthand the power of marketing automation and how much free time you can spend on more crucial and creative matters.

Take Your Marketing to the Next Generation With Automation –

According to SharpSpring, 63% of companies utilizing Marketing Automation are outgrowing their competitors! Don’t get left behind! Let us help you build your dream marketing automation machine today and see the results for yourself.

Let's Make Marketing Magic