by "Captain" Kirk Holmes | Mar 13, 2017 | Analytics
The Pareto Principle is also known as the 80/20 Rule-where 80% of the results come from 20% of the functionality. In marketing, this can usually be seen as 80% of the revenue is generated from 20% of the marketing strategy you put forth.
by Becca Roberts | Mar 10, 2017 | Content
Writing a blog can involve a complex logarithm, like doing SEO on a website. There are a few factors to consider, but once you know the basics, writing a blog that’s easy to find, and informative for your viewers is totally doable!
by Becca Roberts | Mar 8, 2017 | Marketing
If you’ve been researching marketing for your business, the term “persona” has likely come up. What exactly is a persona? It’s a generic, fictional customer that you develop that encompasses all of the qualities of your ideal customer pool.
by Becca Roberts | Mar 6, 2017 | Marketing Automation
Marketing is a big piece of how to generate more revenue, and marketing automation is the newest, most digitally advanced way to generate more leads, increase customer engagement, and improve performance measuring. Like most sales models, these steps then lead to closing sales and generating revenue.