How to Write a Great Blog That Will Actually Get Read
There is more to writing a blog than just hammering out some text and throwing it on the screen. These days, there are complex algorithms determining what comes across users feeds. Here is a start and a few things to consider when writing a blog.
Written by Rebecca Roberts
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These days, anyone can easily become a writer by starting a blog! There are multiple free sites to help you start a blog, without needing any computer coding or web building skills. Say you decide to start a blog, you get it all set up, and you even write a few entries-now how do you make sure people are reading it??
Writing a blog can actually involve a complex logarithm, just as doing SEO on a website. There are a few factors to consider, but once you know the basics, writing a blog that’s easy to find, and informative for your viewers is totally doable! Here are the top 5 things to consider:
- Visual aids
- White space
First of all, find out what content your audience is searching for is key to writing a good blog that people want to read. What are other people writing on the topic? What are some frequently asked questions about your topic? Blogs should be informational; solving a problem. Blogs are meant to be snippets of knowledge from experts, or people with experience on the topic. If you are writing about knitting, think about what problems knitters would be looking to solve. Come up with a list of questions such as, what size needles should I use when knitting a blanket? What type of yarn is best for a sweater?
Keywords are important!! If you want to blog about “how to knit a scarf,” you will likely assume that readers will be searching for “how to knit a scarf.” There are probably hundreds of blogs out there about knitting scarves, so you want to ensure keywords are included in the title, as well as the body. It also helps SEO to have these keyword titles on any images in your post! Your keywords for such a blog might be “knit” scarf” and “how to”.
We all know that people like visual aids! Images, infographics, charts and the like grab the readers eye and keep them engaged while breaking up content. An infographic, such as the one you see below, is a great way to summarize your content. This ensures that your reader takes in the information you want them to see even if they don’t read the entire post.
Let’s talk about lists. If you’ll notice above, there is a numbered list of the items in this post. Lists draw the eye of the reader right away, sometimes being the first thing read even if it’s in the middle of a post. How many times have you veered off course to look at a bullet list? Think about it! Lists are also on Googles top factors when producing search results for their users, as they are easy to read and are visually appealing.
Another formatting tool is white space. Notice in this post that the paragraphs are not overly lengthy, leaving plenty of white space in between. This is also visually appealing and holds the attention of readers, giving them a break at the end of each paragraph. Could you imagine if this blog were one giant paragraph with no spacing between lines? You would have likely stopped reading by now!
Finally, links to other articles, blogs, etc. can help increase your organic traffic. There are different opinions out there on linking to other content, but simply put, the more you interact with other bloggers, businesses, users on the internet, the more potential you have to bring traffic to your blog. Linking to other articles also gives you some credibility that you’ve done some research. Most likely, you are not reinventing the wheel, merely rewording it, if you will, for your own audience.
This is just a list of experience and research; you will see that blogs come in many different forms! The best thing is to keep writing, writing, writing, and test and rewrite and keep going until you find your audience!