A part of our Research, Audit, and Strategy phase that we offer all of our clients is a full Financial audit. You may think the seems outside the realm of a marketing agency, but everything we’re doing is with your endgame in mind. This means to make you more in pre-tax profit and increase your bottom line, and how will we ever know if we’re getting there if we haven’t reviewed financials with you?
In Steven Covey’s book, “The 7 Habits of Highly Effective People,” he gives us this advice: “If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster.” All organizations see the value in marketing, however, few go about the process in an effective manner.
The Pareto Principle is also known as the 80/20 Rule-where 80% of the results come from 20% of the functionality. In marketing, this can usually be seen as 80% of the revenue is generated from 20% of the marketing strategy you put forth.