Category:
Analytics
A Simple Guide For Getting The Most Out Of Google Analytics
It is daunting to think about just how much a solid analytics system can affect your bottom line. Data-driven companies are 23 times more likely to acquire to customers and 19 times more likely to be profitable. This is one of the main reasons so many companies are...
Should You Worry About Analytics?
Never before have businesses had access to such thoughtful and rich piles of data that can help you get a clear picture of how your business is performing and what you can do to take it to new heights. More Blog Categories:Why Worry About Analytics? In order to...
How to Perform a Technical Audit of a Website
A technical audit is a part of our Research, Audit, and Strategy phase that helps us determine if the groundwork is laid correctly in order for us to track the marketing campaigns that we’re going to be building for you.
The Pareto Principle (80/20 Rule) in Marketing
The Pareto Principle is also known as the 80/20 Rule-where 80% of the results come from 20% of the functionality. In marketing, this can usually be seen as 80% of the revenue is generated from 20% of the marketing strategy you put forth.