How to Complete a Marketing Campaign Audit
Our marketing campaign audit is a very important part of our Research, Audit, and Strategy phase. This audit is very thorough and it takes quite a bit of time for us to analyze all of the data that is collected and it also takes a lot of time to collect.
5 Ways Organizational Behavior Can Affect Your Marketing Strategy
5 Ways Organizational Behavior Can Affect Your Marketing Strategy Marketing strategy, along with other aspects of a business, are not just surface ideas, but they intertwine deeply into the culture. There must be buy-in throughout the organization on the marketing...Branding Audit – Why You Need a Brand Identity Kit – Part 1
It’s surprising to us that the majority of our clients do not have a brand guidelines document, much less a brand identity kit. Both of these items are very important to a business, especially when it comes to the messaging that you’re putting out in the world. Our brand identity kit includes basic items such as logos, fonts, and colors, but it includes so much more as well.
The Consulting Process Between a Digital Marketing Agency and a Client
Do you want an agency that will sell you a standard marketing package or would you rather have a skilled team with experience in consulting who can delve into your true marketing needs? At Bolt Goodly, we have taken a consultative approach to our sales process and this comes from years and years of experience understanding different types of clients, different types of industries, and their marketing needs.