Performing a Marketing Campaign Audit
Dive into our marketing audit process with Steve. We always start by taking a thorough look and analysis of any existing marketing campaigns so we can plan accordingly to affect change.
Explained by Steve Wolf
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Our marketing campaign audit is a very important part of our Research, Audit, and Strategy phase. This audit is very thorough and it takes quite a bit of time for us to analyze all of the data that is collected and it also takes a lot of time to collect.
Here is what we look at:
Step 1 – Identify Opportunities for SEM and PPC marketing
Step 2 – Social Media Audit – Marketing and Content Consistency
Step 3 – Email marketing
Step 4 – Paid marketing
Step 5 – Organic Marketing
Step 6 – Other Marketing Platforms Being Used