What to Expect
“Talent wins games, but teamwork and intelligence win championships.”
– Michael Jordan
How to Get the Most Out of Your Marketing Team
How it works
Marketing is a huge part of any organization! The Small Business Administration (SBA) says that organizations with revenue under $5 million should be spending 7-8 percent of revenue on marketing. That’s almost one-tenth of your revenue! It goes without saying that we want this spend to be well worth your return. While we are experts in marketing, you are the expert in your organization. For this symbiotic relationship to work smoothly and effectively, plan to spend some time with us.
We have streamlined our process to make this as easy as possible for you because we know you are busy doing what you do best-running your organization. The more information you can give us upfront, the less we have to chase you down later.
In the first phase, which is usually either Development or Analysis, plan on downloading a lot of information to us. We have set up a seamless, comprehensive onboarding process to acquire all the necessary information (logins and passwords, brand guidelines, existing content, any of our worksheets you have filled out, etc.) for us to do an in-depth analysis. This part takes as long as it takes you to get us everything we need. Once we have access, we can go in and analyze, pull reports, etc. on your website, your social media, and other platforms you may be using. After we have prepared your analysis, we will schedule a meeting to present our long-term and short-term marketing plans.
Once you have downloaded everything to us, we will schedule another strategic planning, if what we’ve uncovered varies greatly from our initial analysis. Once we have a plan of attack, we will touch base once weekly on the phone for about 30 minutes. These calls are important as we schedule them strategically to report what we worked on in the previous sprint, what’s coming up next sprint, and deliverables needed from you (usually content, final approvals, etc.). This continuous analysis and reporting allow us to shift our strategy on a dime if something isn’t working. No longer will you be chasing down your agency point of contact wondering why no one is reading your blogs. We will have already noticed that, and likely suggested a shift to more emails and fewer blogs, or a different content strategy for your blogs.
We like to call our clients ‘partners’ because that’s really how our strategy works. We work together to ensure your organization is going in the right direction. We aren’t the silent, invisible marketing agency like those ones you’ve tried in the past! We are available, we want to meet with you, talk to you regularly, and we’d even love to hang out and grab a drink or a bite! Working with you on a weekly basis can fill up our calendar fairly quickly, but it is so worth it to us to have relationships with our clients. This is also a piece of the marketing strategy as it puts us closer to your organization on a regular basis so we know what we are working with!
So give us a call, shoot us an email, hit us up on Twitter, Facebook, Instagram, wherever! Let’s grab a coffee and get to work =)
Our Personal Guarantee
Bolt Goodly strives to focus on priorities and projects that will generate a positive return on investment. We are confident that we can help you grow and succeed, therefore, we offer you an unconditional guarantee. (This does not include fees, subscriptions, and expenses).
If you are not fully satisfied with your results, we will do everything in our power to make it right, and offer you the option not to pay for services rendered if you think it is fair (this does not include fees, subscriptions, expenses, and other hard costs accrued).
In the event that you are very satisfied with your results, we appreciate personal referrals to other organizations you feel can benefit from our services.