Whether you are going through a merger, a buyout, or another type of joint venture, these can all be overwhelming and challenging. Read up on our experience here, maybe we can share a few pointers and relieve some fears or misgivings you may have about the...
A marketing strategy is, simply put, a plan in order to tell an organizations story, get the story in front of the right, and help people with the product or service that is offered. In order to do this effectively, an overall business strategy is a necessity. More...
Your business strategy must be sustainable in order to support marketing campaigns that will ultimately help your organization grow.
Lifetime value, cost of acquisition, and other financial terms as they relate to your marketing strategy.
The direction of your marketing strategy can depend greatly on your organization’s corporate structure.
5 organizational behavior concepts to consider when looking at a marketing strategy are communication, project management, culture, managing change, and relationship.