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“Either write something worth reading or do something worth writing.” – Benjamin Franklin

How to Tell Your Brand Story

How to Tell Your Brand Story Let’s figure out your brand identity so you can tell your brand story! What is a “brand”? A brand can literally be defined as a type of product manufactured by a particular company under a particular name. This also goes back to cattle, and the identifying mark burned on livestock with a branding iron. These definitions are simple, and you are very likely familiar with a lot of big brands by name and logo. Think Coca Cola, Apple, or Walt Disney....

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Best Practices for a Smooth Company Merger

Best Practices for a Smooth Company Merger What to do (and what not to do!) when going through a merger   Going through a merger? This doesn’t have to be you! Mergers, buyouts, and other joint ventures can be overwhelming and have a lot of moving parts, but it can be done! If Amazon can buy Whole Foods, a smaller merger is definitely doable. That being said, if you are entering the business world, do not get comfortable! Things change all the time and if you are successful, they should...

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The Importance of a Good Business Plan

The Importance of a Good Business Plan   Search for: Recent Posts How to Tell Your Brand Story Best Practices for a Smooth Company Merger The Importance of a Good Business Plan Why You Should Hire a Professional to Manage Your Website Why You Need a Business Plan Before a Marketing Plan Recent CommentsPerforming a Marketing Campaign Audit | Bolt Goodly on How to Complete a Marketing Campaign Audit5 Ways Organizational Behavior Can Affect Your Marketing Strategy | Bolt Goodly on 5 Ways...

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Why You Should Hire a Professional to Manage Your Website

Why You Should Hire a Professional to Manage Your Website Why You Should Hire a Professional to Manage Your Website   So you just built a website – congratulations! This is a huge project and an exciting step in any business’ journey! Whether you built it yourself or had professionals do it, you are now ready to launch it and show it to the world. Whether you are a small business owner, or you work for a larger corporation or nonprofit, whatever kind of organization, you were a part...

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Why You Need a Business Plan Before a Marketing Plan

Why You Need a Business Plan Before a Marketing Plan Why You Need a Business Plan   A business plan is the living, breathing life of any business. When we are consulting with potential clients, we start right away with asking a lot of business-related questions first before diving into the marketing. We find that a lot of businesses do not have a living, moving plan but rather an old plan from when the business was first formed. Many businesses don’t have one at all. There are many ways...

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