Category:
Marketing
Why I Left My Retail Career for A Life in Digital Marketing
“The rising number of retail bankruptcies comes as consumers are making more purchases online…” The height of retail is over and the shoppers are shifting to the digital space, leading to multiple factors which led me to switch careers.
Developing Personas-The Importance of Knowing Your Customer Base
If you’ve been researching marketing for your business, the term “persona” has likely come up. What exactly is a persona? It’s a generic, fictional customer that you develop that encompasses all of the qualities of your ideal customer pool.