How To Get Your Windows and Door Business To Stand Out
Many local windows and door businesses experience a ton of competition on the web. As you probably know, getting that front-page search engine placement can be critical to your business’s success and how quickly you are able to grow and reach new, relevant customers. We will show you how to do it right!
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How To Get Your Windows and Door Business To Stand Out
Many local windows and door businesses experience a ton of competition on the web. As you probably know, getting that front-page search engine placement can be critical to your business’s success and how quickly you are able to grow and reach new, relevant customers.
So how can you get your business where it needs to be with such high price tags on front page keyword bid prices? We have a few tips that can help get your business in front of the customers that matter.
The Power of Lead Generation
Most purchases in the windows and door niche tend to have a longer sales process, include some kind of in-home demo and the installation process can take up to 8 weeks in some cases to completely finish.
This means that the customer journey is longer than most industries that provide products and/or services, and your company has many opportunities to win a life-long fan of your business as well as positive reviews, referrals and a couple of opportunities to improve your sales and installation processes internally.
Because of the nature of what and how you sell windows and doors, your marketing should be tailored to be more of a marathon rather than a sprint!
With such long customer journeys, you will need to not only nurture your existing leads and make sure you are staying fresh in their minds, but you should also be working behind the scenes to continue to bring in new leads as well during this downtime. Your marketing machine should be working in the background at all times during these long sales to keep bringing you potential new customers around the clock.
Your goal should be to keep your funnel flowing all year-round.
Some of the ways you can accomplish this is by:
- Continually running ad campaigns and targeting homeowners in your area.
- Maintain aged leads that don’t close, keeping them in the funnel.
- Always run multi-channel marketing campaigns, even during peak seasons of the year.
This process may seem like it requires a lot of work to accomplish – which is why it is always a smart idea to bring on a team of professionals. Working with a marketing group that knows your business and the target market inside and out can help you to focus on providing great service while having peace of mind that your business is constantly generating new leads.
If you want to bring your windows and door home service business to the next level and get that top spot on local searches, reaching out to a marketing provider like Bolt Goodly is a great first step!
Looking for More Insights?
Download the Bolt Goodly 2020 OmniChannal Marketing Guide For the Home Services and Construction Industry.
This guide is the step by step process of how we have added millions of dollars in revenue for our clients.
It’s 100% FREE
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We are happy to take some time with you to discuss your current marketing strategy and offer ways we can help!
There is no obligation, nothing to buy, just a simple free consult.
Ask me about free leads!
Windows & Doors
The windows and doors business is a saturated one. It can be hard to stand out in the sea of competition in your area, let alone to get front-page placement in local searches. As you’ve seen from the numbers in the industry, business is definitely booming. This makes it imperative to set up a bulletproof marketing plan to help your business get its share of the pie. Getting access to consistent inbound leads and nurturing existing ones will be important keys to success this year. The average customer sale can last up to 9 months – so treating your marketing as a marathon and not a sprint will net you the highest profit.
The Process is Everything!
Bolt Goodly has a refined internal process that allows us to hit maximum penetration in any industry with our marketing tactics.
Find out how we deliver time and time again, and see how we can drive the same results for your business!
It’s FREE, check it out for yourself!
Want a free Marketing & Data Consult?
We are happy to take some time with you to discuss your current marketing strategy and offer ways we can help!
There is no obligation, nothing to buy, just a simple free consult.
Ask me about free leads!