3 Ideas for Marketing Your Home Improvement Business
The economy is experiencing a consistent growth rate for the first time in a while and is showing no signs of slowing down. Overall, remodeling activity has grown 5% every year over the last few years and we can show you 3 ideas to help you market your home improvement business.
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3 Ideas For Marketing Your Home Improvement Business
The economy is experiencing a consistent growth rate for the first time in a while and is showing no signs of slowing down. Overall, remodeling activity has grown 5% every year over the last few years and continues to see expansion. As we are seeing steady job growth in the economy, the home improvement services industry should expect to see more people investing money modernizing their homes. This is causing home improvement and remodeling services to see a promising outlook for demand for their services over the next few years. In addition, there is a growing trend of Americans who are staying put in one home for longer. This makes it more likely for them to spend on upgrades and customization.
With such a great outlook for your home improvement business, it has never been more important to make sure your marketing efforts are helping you capture the growing pool of customers in your area.
We have gathered 3 of the easiest ways you can start to improve your marketing efforts and start to stand out from the local competition.
1. Reach More Customers With Social Media
Using social media marketing properly is one of the most effective ways you can start driving consistent traffic to your business. Instagram and Facebook combined have over 3 billion daily active users, making it a rich source of potential new leads. Focus on creating content that is relevant to your customers including photos of successful renovations, customer success stories, and even reaching out to some local influencers can help you add yet another funnel to your pipeline.
2. Drive Traffic with a Blog
Blogs are great for two reasons – they drive traffic while at the same time educating customers on your business. Having a well-written and unique blog can tell people about your services and help them get to know your business on a more personal level. Your content should focus on addressing the most significant questions your customers are asking you and your team on a daily basis. In addition, your blog titles should mirror the language they use on Google and the main keywords that are associated. Aim to post on your blog 1-2 times per week.
3. Use Google’s Suite of Tools
Setting up Google MyBusiness and Analytics will help you be much more organized and on top of your marketing and growth as a company. Using these services makes it so much easier for customers to find your business on relevant searches. The trick with these tools is to optimize your SEO with proper descriptions and business information so you come up properly on searches.
We understand that running all of these processes while also maintaining your business can be a lot to handle on your own. That’s where we come in! We have the experience and knowledge necessary to help you get your marketing efforts on track and can help at each step of the way. Whether you need a fresh content creation routine or a complete renovation to your marketing efforts, our team is prepared to learn your business inside and out and develop a marketing strategy that will net you consistent growth with the right audience!
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The economy continues to grow and cause home improvement and remodeling services to do the same. Overall, remodeling activity is expected to grow almost 5% year over year through 2020. As we are seeing steady job growth in the economy, the home improvement services industry should expect to see more people investing money modernizing their homes. In addition, there is a growing trend of Americans who are staying put in one home for longer. This makes it more likely for them to spend on upgrades and customization. Studies show that big-ticket remodeling jobs worth $1,000 or more will be the most popular over the next few years, so making sure your services pop on the web will be critical to success.
Want to see how we did it for our client?
Here is a case study from a former client of ours where we were able to add more than $1 Million in new revenue from our marketing efforts!
This case study outlines the steps we took to create a custom digital marketing campaign that increased inbound leads by 100%
See for yourself!