Top 4 Digital Marketing Advertising Trends for 2020

The total revenue in the digital marketing space is expected to grow to over $350 billion by 2021. This stat demonstrates how much effort and money is being diverted to digital marketing, but also how much content is being flooded onto people’s phones. The attention span of the average customer has never been shorter and is the main reason why authentic and smarter marketing strategies are what will result in the most success. 

If you want to grow alongside a loyal and authentically connected base, adapting to the latest trends is essential. Here are the top 5 digital marketing advertising trends for 2020 you should be preparing for:

1 – Video Content

No matter what year it is, video content has taken over as one of the most effective ways to promote your brand and connect with customers on a deeper level. They simply offer a more personal touch that photos and emails simply cannot replicate. By 2022, video content will take up over 80% of all consumer internet traffic. The amount of traffic you need to overcome is nearly insurmountable.

This doesn’t mean advertising is harder, it just means you need to adapt. The new trends are pointing to a loyal audience that resonates with your brand’s image and message – and video content allows you to display your image and personality much more effectively. The possibilities for types of video content are endless, so get creative and figure out how you can help provide value with your content!

2 – Custom-Tailored Marketing 

One of the common themes of this new wave of digital advertising is authenticity. Creating content and strategies shaped around the idea of providing value consistently to an audience helps to separate yourself from the pack and establish a reliable and scalable customer base.

Utilizing tools such as segmented email campaigns based on the different types of customers you have as well as interactive content that provides real intellectual or tangible value to the viewer will help create loyal, long-term followers. Learn more about this customized marketing service, marketing automation, and how we can help you take advantage of this power in 2020 – read here.

3 – Utilizing Your Data

One of the biggest advancements in technology in recent years has been the utilization of data and statistics surrounding customers and their relationship with your brand. By 2020, over 80% of businesses will be using some type of database analytics in order to make more calculated and effective decisions regarding marketing. Only 20% of companies today are actually utilizing the data they take in. This means adopting a smarter approach to your analytics can help boost you to the top of the pack. Understanding data can help you to make better decisions regarding the preferences and of your characteristics of your customers. You should aim to create a personalized marketing approach that seamlessly integrates with your customer’s daily lives. 

4 – Influencer Marketing

Social media is the main tool most customers will consult before buying. In fact, over 80% of women reported that they make all of their buying decisions based on recommendations they got from influencers on social media.

Influencers are one of the most powerful tools you can use today, but only if they are used correctly. They can come off as spammy and irrelevant to your audience or they can act as a case study and show the impact you can have on your customers. They can paint a picture of the image your business represents, and they can help target new customers you may be missing out on. No matter the case, the use of influencers is showing no signs of slowing down. Just be sure to work with authentic individuals who believe in your brand.

Overall, digital marketing has never seen a more exciting time. New tools and analytics platforms are helping companies of all budgets make better decisions and grow faster than ever before. The tools are right in front of you, and if you piece together your brand and digital marketing strategy effectively, you can achieve rapid success!

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