3 Reasons You Should Be Using Digital Advertising

As of January 2017, there were over 2.8 billion active social media users and over 2 million video views per minute on YouTube. With users being fed content at a rate that is impossible to keep up with, how can you pierce through the noise and capture a loyal audience?

There are countless digital advertising strategies being put to use today. Social media, emails, influencer marketing, SEO – the list goes on and on. In such a saturated landscape, it’s hard to even know where to start. Digital marketing, though, is powerful if done correctly. Here are 3 reasons why you should consider bringing on some help and taking a deeper dive into your advertising strategy:

1. Stay on Brand

While most business owners like to believe they always stay on brand, the truth is this can be hard to do without an outside perspective. Understanding what you are trying to reflect with your advertising campaigns will help to maintain an identity and also help you appear more interesting and relatable.

Are you making informational videos for travelers in a new city, or are you making a fun travel vlog showing off your cinematic ventures? You should always strive to know what you are trying to accomplish and what message you are trying to send. It allows viewers to understand and connect with you – a trait that results in customer loyalty. The in-depth research(link) of your brand and its core identity will help us be able to give a fresh perspective to your marketing strategies and help create stronger ties with your target demographic.

2. Free Up Time

Chances are if you are a small business owner you are already pressed for time as it is. Designing and executing a successful multi-channel marketing campaign requires a lot of time and energy and long-term consistency in order to maximize the chances of success. You also need to be able to keep track of your ROI and the stats of these campaigns and tactics in order to continually refine them.

Our plans are very forward-thinking and produce trackable and transparent ROI stats so you can have peace of mind knowing where and how your ads are performing. The advantage of bringing in professionals to help you with all of this is that you get to dedicate more of your time to critical business matters while leaving the marketing execution to a trusted and educated(link to consulting services) team.

3. Get an Authentic Connection With Your Audience

Modern psychology tells us that humans are emotional creatures, and these emotions are the driving force of our decisions. By this notion, it is imperative that you are able to connect on a personal and emotional level with your fans. Luckily, there has never been a more effective medium for doing so than the internet. Quality, aesthetically pleasing, relevant content is how you can create meaningful interactions. We can help make sure you are providing your viewers with a service when they enjoy your content!

In 2015 research found that humans have an attention span shorter than that of a goldfish while navigating social media feeds. Think about how fast you scroll through your Instagram feed or the recommended videos tab on YouTube. Quality first impressions, multifaceted marketing funnels, and engaging, relevant content will help you grab and keep people’s attention more efficiently.

Digital advertising is complex and requires a team of professionals to manage and optimize your advertising spend. Our goal is to improve the ROI you are getting for every dollar you spend on advertising. Too many companies just throw money at spammy and un-authentic blanket campaigns that just end up taking space. We believe the best marketing machines are the ones that learn and continue to grow over time, and we can’t wait to put this knowledge to use for your business.

Contact us today to schedule a consultation and let us help you create an advertising strategy that will get you real connections!