Nonprofit: Serving San Diego since 1960
Heartland House is a men’s recovery home in San Diego, CA. They have existed and thrived in the recovery industry for over 60 years, but it was time to update their digital interface. Heartland House approached us for a new website and marketing strategy. We launched their new website in May of 2017 and have maintained marketing with new content, social media, marketing automation, SEO, and advertising.
We first assessed Heartland House’s digital footprint by analyzing their current website and doing a historical analysis so we could fully appreciate our starting point. We also downloaded a lot of information from other sources so we could effectively strategize a new site and marketing strategy. This included:
- Interviewing staff and board members
- Analysis of current and previous clients
- Collection of all media, content, and program data
- Review of internal strategy
- Calendar planning
Once we laid the groundwork
In an ideal website build for a client, we will have access to historical data. More often than not, analytics tools are not set up correctly, if at all, and so we work with what we have! This is why people call us after all.
For Heartland House, we had historical data on Form Fills from their old website. The only form available was “Contact Us.” When we built their new site, we added these additional new forms:
- Contact Us
- Support our Events
Creating multiple forms has allowed us to streamline Heartland House’s contacts and increase overall form fills by a rate of +238% year over year. The Contact Us form fill alone still had an increase of +40% year over year.
Another metric we did not have historical data on but have been able to significantly increase month over month since launch in June 2017 is overall web traffic. We assisted Heartland House in the updating of all of their web content, as well as implementing Google for Nonprofits. With
The last KPI we are looking at for Heartland House is their