Top 3 Marketing Tactics Your Exterior Paint and Siding Business Should Be Using
Exterior Paint & Siding services for home is important and very common. There are lot’s of businesses in the industry selling the same services and products, here is how you can stand out from the pack and win the business.
Bolt Goodly
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Top 3 Marketing Tactics Your Exterior Paint and Siding Business Should Be Using
In the Southwest, siding services for homes is an important and very common service. High winds and a hot and dry climate cause tons of wear and tear on homes, so providing great siding services helps homeowners maintain a great looking and safe home all year round. Not only that, but siding can also be important for saving on heating or air conditioning as well.
With such a high demand for services, your business needs to be able to stand out from the rest and be easily discovered by potential local clients. So how can you achieve this?
The answer is with a highly personalized marketing machine that is built just for your business.
Here are the most important marketing tactics Bolt Goodly is using to help our clients win more business:
Personalization
When designing the marketing around your business, it is critical to make sure it does not come off as forced or inauthentic. That is why you should hire a marketing team that is willing to learn your business inside and out and tailor the marketing campaigns and funnels to mirror what is unique about your services.
Establishing Your Web Presence
If you don’t already, you should invest in having a comprehensive web presence. This includes a full website with blogs and reviews, Yelp pages, listing in Google’s MyBusiness, and also SEO optimization.
Looking for More Insights?
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Organize Your Leads
In order to make the most out of your marketing, you should be taking advantage of technology to maintain existing leads and categorize your different lead categories. Separating and nurturing leads from existing and potential new customers can help you focus your marketing efforts more effectively and get repeat business.
The difference between you and everyone else.
Overall, proper marketing requires an organized and full-spectrum approach. How you appear online to your customers can make all the difference whether or not you land new clients or get their repeat business the next time they need your services. Bringing on a team of professionals to help you execute these steps properly is the best way to remain focused on providing excellent service while also bringing in consistent new business and Bolt Goodly can help with that!
Regardless, you should be applying these tactics to your business, and if you haven’t done so yet, it’s time to level-up your digital marketing game. Understand that your competitors are doing this and have hired companies like Bolt Goodly to modernize their look, feel and experience to their customers, and we see these market efforts paying off in a big way especially with the younger demographics. So, stand out in a good way, build your brand and deliver on your brand’s promises!
Exterior Paint, Vinyl Siding, Soffit and Fascia
Exterior paint, new coating application products like TexCote© and Coolwall©, Vinyl siding, soffit, and fascia are examples of the most common products of external siding for clients we have served in the past 3 years.
High winds and intense weather make siding services remain consistently in demand. There are also a ton of different services and businesses that offer different forms of siding services, which makes it difficult to stand out on your own. If you want to stand out, you will need to ensure you invest in a solid website and SEO services in order to differentiate your services.
Want to see how we did it for our client?
Here is a case study from a former client of ours where we were able to add more than $1 Million in new revenue from our marketing efforts!
This case study outlines the steps we took to create a custom digital marketing campaign that increased inbound leads by 100%
See for yourself!
