Why The Artificial Turf Market Is Doing Better Than Ever
The market for artificial turf installation for homeowners continues to grow at a consistent rate. From 2014 to 2019, the turf business was able to grow at a steady 2% rate every year. This brought the market to over a $2 billion valuation with no signs of slowing down. Is your Turf business getting a piece of the action?
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Why The Turf Market Is Doing Better Than Ever
The market for artificial turf installation for homeowners continues to grow at a consistent rate. From 2014 to 2019, the turf business was able to grow at a steady 2% rate every year. This brought the market to over a $2 billion valuation with no signs of slowing down. Thanks to advances in turfing technology and services, prices are becoming more competitive and more and more people are able to invest in beautiful turf for their homes.
The Advantage of Turf
Turf has become increasingly popular in the Southwest for a variety of reasons, including:
Water Conservation
One of the most important reasons why turf businesses are experiencing plenty of traffic is due to the fact that it is very environmentally friendly. Many southwestern states experience droughts and water shortages during the hottest months of the year, and turf helps to cut down on water usage and conserve it much more effectively. Homeowners enjoy being able to invest in a beautiful looking awn while also helping do their part for the environment. States like California even have incentives in place for homeowners who invest in turf!
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Easy Upkeep
With artificial turf, there is no need to consistently water, fertilize, or mow the lawn. No matter the wear and tear, turf remains very resilient and looks good as new with little to no maintenance required. Homeowners love being able to spend less time and money on landscaping services while enjoying a clean lawn all year round.
Reduces Runoff and Water Buildup
Prior to turf installation, the ground is rolled and smoothed out to eliminate grooves and valleys where water normally accumulates. Small irrigation channels are also added to help drain away excess water and prevent it from pooling in low areas. Turf is perfect for repurposing areas that normally collect water and cause damaging and annoying puddles.
Cost-Effectiveness
Perhaps one of the most important reasons many people decide to install artificial turf is the potential to save money. Turf cuts down water and maintenance costs which can pile up quickly in the hot and arid climates of the Southwest.
Drive more business and leads!
As you can tell, the turf business is an exciting one to be in right now. The quality of the turf is the best it’s ever been. On top of that, environmental and savings concerns make it a popular choice for young homeowners. If you want to make sure your business is taking advantage of the ripe market right now, contact us today and let us help your business get more out of your marketing efforts and reach more of the clients who matter to your business.
We provide high-quality data and strategy specifically for artificial turf companies and we can do it for you! Interested in learning more about our consultative approach and Execution?
The Turf Business
The market for artificial turf installation is in high demand, especially with the arid climate and steep price tag of maintaining real grass in the Southwest. Blistering California droughts have driven up the price of maintaining real grass while the quality of turf has been dramatically increasing. Turf is now a much more viable option and can even offer homeowners with turf rebates for saving and being environmentally responsible. Standing out in the turf market requires access to an omnichannel marketing strategy that properly educates clients and also focuses on how to demonstrate the unique value of your business.
The Process is Everything!
Bolt Goodly has a refined internal process that allows us to hit maximum penetration in any industry with our marketing tactics.
Find out how we deliver time and time again, and see how we can drive the same results for your business!
It’s FREE, check it out for yourself!
Want a free Marketing & Data Consult?
We are happy to take some time with you to discuss your current marketing strategy and offer ways we can help!
There is no obligation, nothing to buy, just a simple free consult.
Ask me about free leads!