SEO Basics

SEO is a complex topic that marketing gurus have varying opinions on. At the end of the day, SEO is simply paying close attention to the details of your content and webpage design and ensuring these details lead to the best, most consistent search engine results. Depending on your market and company, the best way to execute SEO properly will vary.

So how does SEO work?

It’s pretty simple. When people search for your page through Google or any other search engine, Google needs to sort through the results somehow and present the most relevant results. There are millions of results to sort through, so Google filters out the noise by accounting for relevant keywords in the text of the page, coherent article structure, outbound links talking about your page, and much more. Getting the best SEO requires a clean sweep of your website, blog, and even requires you to connect with other similar businesses, blogs, news outlets, and websites surrounding your niche.

Most SEO companies only pay attention to a couple of factors and raise your SEO score on websites by a couple of points. SEO is more than that – it requires a consistently on-brand message and keywords that will trigger your brand in the heads of readers.

How Are We Different?

We are realists when it comes to SEO. We have seen the birth and growth of Google into what it is today and understand how to set up metatags, keywords, and website organization required to boost your score to the top of the charts. If you haven’t before, try using Google Analytics or tools like SiteCheckerPro to get an idea of how your score stacks up.

Another reason we are different from other services is that we do not just apply the same formula to each client. For instance, if you have a very common profession such as a landscaping or web design business, you will need to get creative and do some networking in order to climb up the SEO ladder due to the saturated cluster of results under this category.. If you are entering a less saturated market and have a very unique name, getting great SEO will most likely be much easier.

Just think – what is it that my customers are searching for? What need am I fulfilling? The answers to these two questions will start you towards a better understanding of how to align the different SEO factors throughout your presence on the web.

It’s All in the Details

What we do is focus on the handful of things that we know work and have always been on the SEO “best practices” lists and we do it continually, consistently, and as flawlessly as we can. If you need more proof, just check out the various case studies on businesses we have helped stimulate. 

SEO is an important tool in the modern internet landscape. With millions of niche topics becoming saturated with websites, ads, and content, getting your topic at the forefront of someone’s Google search is critical to your success. Try looking up popular keywords using Google Analytics and incorporating these into your description or content and see how it affects your scores. For more information on how to be easily identified by your ideal customers, contact us today!