How Important is a Social Media presence – really?

There are over 3.5 billion internet users and each of them has on average about 7 social media profiles. That’s about half of the world’s population on the internet. This should cause equal feelings of joy and panic! Instagram, Facebook, and other social media platforms roll out updates so quickly with user demand that it can be hard to keep up.

Without social media marketing, you could be missing out on a free source of advertising that potentially connects you to millions of new customers. It is quite possibly the richest and most easily accessible form of marketing that will help you scale your business up at a fraction of the cost of traditional marketing practices!

That being said, making an impact on social media continues to become harder every year.

The ads are getting more creative, influencers are taking over in terms of effectiveness, and the platforms themselves continue to alter their algorithms and switch up what makes it to the top of searches and feeds. The competition just continues to grow.

There is no reason to tackle social media marketing alone. In fact, more and more companies are setting up social media marketing teams solely to run, plan, and manage the daily tasks that are required to keep positive results coming in. SMM requires creativity, foresight, and consistency.

While there are plenty of questions surrounding social media, let’s dive straight into one of the most asked about topics –

Should I Buy Ads?

As the algorithm on Instagram and Facebook continues to evolve, the answer to this question never seems to get a definitive answer. Thankfully, these ads have evolved alongside the platforms and have grown to be very useful if they are utilized properly!

The way paid ads can be very effective is if you tie them to a purpose. Boosting posts or purchasing ads can increase your reach, but if you don’t have a strategy behind them you will end up wasting your money and getting viewers who don’t even register the ad you spent time and money on. This includes using boosted posts to support a new product launch, a giveaway, or a shared campaign with another brand in your niche.

One way to increase reach and get authentic attention on your posts is to boost a post after it has been up for a little while, allowing it to reach it’s organic extent first. This will help you be able to compare how well your post does with the natural algorithm compared to the parameters you target with the paid ad. Playing with these results and learning from the data you get is a key method to improving social media stats and your overall reach.

You may also create an ad that points users back to your website, or is running simultaneously to an email campaign or new blog post you are promoting for a product launch. The targeting capabilities, scheduling, and customization features make the possibilities endless for experienced users like ourselves. At the end of the day, you want this spending to gain a return on your investment whether that be in actual closed sales or strategic measurement of awareness stage followers gained on social media.

How Do I Find The Time To Manage Social Media?

Social media marketing can be very time consuming, but with a little assistance and forward-thinking, you can get twice as much done in half the time.

A marketing strategy that incorporates all of your platforms including your social media, email campaigns., and blogs and turns them into an omni-channel marketing machine is the best method to achieve real results on social media. These platforms are not isolated and this is the reason why you see all of them being utilized by the leading marketing strategists.

We can help you plan your Content Calendar and streamline your workload. This prevents hours of brainstorming ideas for articles to share that people may not even read or don’t fall into your brand or identity. An outside perspective from an experienced marketing team can net you a fresh perspective on your social media presence and help you further dial in your vision and appearance. When you use tools such as SharpSpring Social, you can quickly schedule two weeks worth of posts in as little as 30 minutes if you have a strategy laid out.

The workload of a powerful social media marketing campaign requires coordination with other marketing channels, and unfortunately for swamped business owners, a lot of time and focus. We know you get how important it is, but don’t struggle to master social media, let us handle that. We will teach you along the way and help you setup a well-oiled machine that will solidify your presence on social media and regularly funnel you new customers.

Let us go to work for your social media and let you focus on the important upper level aspects of your business.