Is Your Roofing Business Making the Most of its Marketing?
Homeowners will always need new roofs done or repairs made, especially in a growing economy. Roofing improvements or repairs make up a huge chunk of the market, but without a sound marketing plan, you may miss out on your piece of the pie.
Bolt Goodly
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Is Your Roofing Business Making the Most of its Marketing?
Homeowners will always need new roofs done or repairs made, especially in a growing economy. Roofing improvements or repairs make up a huge chunk of the market, but without a sound marketing plan, you may miss out on your piece of the pie.
So how can you ensure you are executing your marketing properly? Here are a few places to start:
Evaluate your online presence.
Having a solid and SEO-friendly website with a supporting blog, as well as a Yelp or Google MyBusiness listing will help customers more easily find and learn about your unique offerings.
Have an Active System For Lead Management Setup.
Organizing your leads can help you separate your unique clients and better focus on certain marketing efforts. For example, potential new clients could require an ad targeted for the conversion, while aged leads would respond better to a follow-up email. The more personalized, the better.
Looking for a CRM or Marketing Automation??
There are quite a few platforms out there that you can use for a CRM (Customer Relationship Management) system or even better, marketing automation. In fact, there are a couple of platforms that wrap all three of the things we mentioned together. If you are interested in learning more about marketing automation, check out this article we wrote about it.
Do Email Marketing.
Email marketing, especially when automated, can help you more consistently stay on the minds of customers and reel in more business from marketing campaigns. Make sure you have an email list signup on your website and are directing traffic to it from all of your different marketing avenues.
Roofing is a specialized business category, and each business has its own unique service and personal feel. The only way to ensure you reach as many potential clients to share your special services with is through an effective, consistent, and organized marketing campaign. You don’t have to go through this process alone, Bolt Goodly can help your business establish a powerful online presence, improve SEO and search engine results, gather and organize leads, and execute your marketing so that you are constantly working on new leads or nurturing old ones.
Let a team of professionals who care about your business help you stand out from the pack!
Looking for More Insights?
Download the Bolt Goodly 2020 OmniChannal Marketing Guide For the Home Services and Construction Industry.
This guide is the step by step process of how we have added millions of dollars in revenue for our clients.
It’s 100% FREE
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Roofing
Roofing is a service that will never run out of demand. Weathering will always cause homeowners to require a new roof to be installed. Roofing is a long process, so having access to the right customers at the right time is what will help you keep consistent business coming in throughout the year. In order to achieve this, you need to organize your leads and establish an effective sales pipeline that keeps you consistently exposed to the right customers.
Want to see how we did it for our client?
Here is a case study from a former client of ours where we were able to add more than $1 Million in new revenue from our marketing efforts!
This case study outlines the steps we took to create a custom digital marketing campaign that increased inbound leads by 100%
See for yourself!
