“The secret of success is to do the common thing uncommonly well.”
– John D. Rockefeller Jr.
Sharpen the Saw
Due to our years of experience in business management and digital marketing, we have found it imperative that our strategies focus on data analysis. Our experience is that most organizations focus on “vanity metrics”, i.e. traffic, visits, likes, reach, shares, etc. While these are definitely important, more important KPIs to look at are the ones generating you revenue.
We measure the results of each aspect of a campaign, tying them to income producing activities. We will adjust ads, track URL codes, analyze email results, A/B test various messaging, and the like, to determine which media and tools are actually generating income.
Keep in mind – a beautiful website is no good to anyone if a customer never visits it, and likewise millions of visits are pointless if no purchase is ever made!
A marketing strategy is ongoing and
We adhere to a Scrum framework, which allows continuous communication with our clients on an ongoing basis, in epics called “sprints” rather than a “waterfall” approach, to make adjustments in our strategy, due to the
We look forward to “experimenting” with you!
Learn how we put this Approach into practice.
What to Expect
How to work with us effectively.