Q4 is almost here, and with over a decade of retail sales and management under my belt, I know how important, Q4 can be for a business. Q4 can make or break a retail operation for the entire year having 30-40% of business occurring in Q4, with 27% of total holiday business occurring digitally.
In Steven Covey’s book, “The 7 Habits of Highly Effective People,” he gives us this advice: “If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster.” All organizations see the value in marketing, however, few go about the process in an effective manner.
If you’ve been researching marketing for your business, the term “persona” has likely come up. What exactly is a persona? It’s a generic, fictional customer that you develop that encompasses all of the qualities of your ideal customer pool.