Q4 Marketing Strategy

Q4 Marketing Strategy

Q4 is almost here, and with over a decade of retail sales and management under my belt, I know how important, Q4 can be for a business. Q4 can make or break a retail operation for the entire year having 30-40% of business occurring in Q4, with 27% of total holiday business occurring digitally.

Measure Twice, Market Once

Measure Twice, Market Once

In Steven Covey’s book, “The 7 Habits of Highly Effective People,” he gives us this advice: “If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster.” All organizations see the value in marketing, however, few go about the process in an effective manner.