Measure Twice, Market Once

Measure Twice, Market Once

In Steven Covey’s book, “The 7 Habits of Highly Effective People,” he gives us this advice: “If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster.” All organizations see the value in marketing, however, few go about the process in an effective manner.

What Exactly is Marketing Automation?

What Exactly is Marketing Automation?

Marketing is a big piece of how to generate more revenue, and marketing automation is the newest, most digitally advanced way to generate more leads, increase customer engagement, and improve performance measuring. Like most sales models, these steps then lead to closing sales and generating revenue.