So now that you've completed your rebrand, how will you let everyone know about it? If you've done this right you will go into your rebrand was a full content calendar and marketing plan ready to launch the same day your new website launches.
The team at Bolt Goodly is finally ready to publicly announce…that we will be re-branding in 2018! This has been quite a long process, truly beginning in March of this year and we’re not done yet! There are a lot of things on a re-brand checklist, and there’s a lot of information out there on the web.
Q4 is almost here, and with over a decade of retail sales and management under my belt, I know how important, Q4 can be for a business. Q4 can make or break a retail operation for the entire year having 30-40% of business occurring in Q4, with 27% of total holiday business occurring digitally.
In Steven Covey’s book, “The 7 Habits of Highly Effective People,” he gives us this advice: “If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster.” All organizations see the value in marketing, however, few go about the process in an effective manner.
"The rising number of retail bankruptcies comes as consumers are making more purchases online..." The height of retail is over and the shoppers are shifting to the digital space, leading to multiple factors which led me to switch careers.
The Pareto Principle is also known as the 80/20 Rule-where 80% of the results come from 20% of the functionality. In marketing, this can usually be seen as 80% of the revenue is generated from 20% of the marketing strategy you put forth.
If you’ve been researching marketing for your business, the term “persona” has likely come up. What exactly is a persona? It’s a generic, fictional customer that you develop that encompasses all of the qualities of your ideal customer pool.