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“Either write something worth reading or do something worth writing.”
– Benjamin Franklin

Measure Twice, Market Once

In Steven Covey’s book, “The 7 Habits of Highly Effective People,” he gives us this advice: “If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster.” All organizations see the value in marketing, however, few go about the process in an effective manner.

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